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09: Building Barcode Through Basketball with Founder & Former NBA Trainer Bar Malik

November 29, 2021

09: Building Barcode Through Basketball with Founder & Former NBA Trainer Bar Malik



Welcome to The Primal Kitchen Podcast, hosted by founders Mark Sisson and Morgan Zanotti. Every week, they're sitting down with the biggest names in the health, wellness, and personal growth space. Listen in on SpotifyApple, and here on


Disrupting The Sports Drink Industry


This week, Morgan learns the tips and tricks on tackling hydration and health in the athletic world with former NBA Director of Performance, Mubarak Malik. Bar left the NBA world to pursue his entrepreneurial vision of disrupting the sports drink industry with Barcode: a gluten-free, plant-based natural sports drink praised by celebrities and NBA players alike. Tune in to learn which celebrity elevated his brand before it was even officially created and his hacks for high-performance athletic ability! 


Full Episode on YouTube:

Or download directly HERE

Connect with our Guest: 

Mubarak Malik aka Bar 

Instagram: @mubarakmalik, @drink.barcode

Facebook: /drinkbarcode


You can find Barcode in Erewhon locations in Los Angeles, CA or order online at & use code PRIMALKITCHEN20 for 20% off your order!


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