I am always looking for a low carb good tasting protein bar and this bar I absolutely love. It's chewy, so that satisfies my craving for chewy things (aka I think i'm eating a candy bar). You can see the nuts in the bar . I like seeing the pumpkin seeds and pieces of macadamia nuts. I like that it's whey free and really low sugar. I always have one in my bag to stave off those afternoon munchie times and I usually eat one to get my morning started. Just purchased 3 sleeves at Whole Foods to be sure i never run out!