Not your average protein bar
Having grown accustomed to mainstream commercial protein bars from bands like LARA and CLIF, these were *definitely* not what I expected!
For one thing, these bars are smaller than other protein bars, being square rather than rectangular.
For another thing, they taste... like they're good for you. And they're a little on the dry side. That's not necessarily a bad thing. I strongly suspect the candy-like taste of the mainstream bars is a big reason why they get abused. I'm not likely to eat one of these because I'm having a sweet tooth attack.
All that said, they do what they are supposed to do - fill the gap when getting a real meal isn't possible or convenient. They just take some getting used to.